The designer who works in a picturesque studio near her home at Beit Hanan moshav, has launched a collection of wide bracelets imprinted with handmade decorations and drawings. These pieces are now an overnight success.

So how does this happen that an Israeli jewelry designer suddenly gets so much attention in the world's market?
Like always, someone has opened the door for her. Iris' unprecedented success abroad began when Taylor and Lord co in New York, which also have several branches across Israel were enthusiastic with the colorful textures of Iris jewelry design.
Lord & Taylor decided to market the jewelry accessories in their stores and gave Brounstein-Shemesh a wonderful stage with respectable publication in fashion magazines and even the New York Times.
 
The unexpected success in New York sparked a growing interest in the brand in Canada, Australia and Europe. This has motivated Brounstaein-Shemesh, who made a hesitant transition from a textile designer to a jewelry designer, to further invest in her small business. She began to design and create jewelry accessories by hand on her own. Today a team of seven talented women assist her in her studio. In spite of the transition from the field of textile, she preserved her passion to textile imprints and incorporated them in her jewelry designs.
 
"The dominant features that characterize my designs are inspired by the world of textile", says iris. This is the profession that started my career and from there I get my passion to create. Additionally, I like to use special materials that do not come from the classic jewelry, the kind that creates a three-dimensional look, such as Perspex, silk papers, stones, glass or metals. The combination of al of these materials creates a mix of materials and textures with a rich look".
 
You can see in her works that Brounstein-Shemesh does not hesitate to exaggeratedly use imprints and colors in assorted styles: flower, everything goes. Their rich look, on the verge of romantic, goes very well with the spirit of the era that allows loading various decorations.
 
Iris jewelry was exhibited at the international jewelry exhibition that was held this year in Tel Aviv. You'll be surprised at the light weight of the wide bracelets. The Perspex undergoes a unique process of imprinting followed by lacquering in various materials. All this is handmade. "I like working on the inside as well as the outside of the piece so they are both equally designed", explains Brounstein-Shemesh. "It is an element I've borrowed from my work with textiles – designing both sides of the cloth".
In Iris' recent collections, she's trying to achieve a three-dimensional feeling. In some bracelets she incorporates gemstones and many kinds of materials.

Want to see more?  Jewish jewelry  Fashion jewelry  Iris design